Gamification and Its Discontents

The most hyped term at SXSW this year was without a doubt ‘gamification’. And not only at Austin, we hear it everywhere. Points and badges seem to be the solution of the moment to get even the most boring web service going.

The most hyped term at SXSW this year was without a doubt ‘gamification’. And not only at Austin, we hear it everywhere. Points and badges seem to be the solution of the moment to get even the most boring web service going. Give people something to collect and a ranking and they can’t help put engage with your platform. We cringe a bit, every time we hear the term uttered carelessly because creating a really engaging (game-like) experience is utterly complex (What do you think how long it took Rovio to come up with Angry Birds?). Thankfully, there are much smarter people than us with more experience on the topic, just like Sebastian Deterding. Check his presentation from Playful 2010 above before you use the word gamification again.

via Fast Company’s Co.Design

Author: Johannes

Johannes is a strategist and consultant for digital communications. His work is informed by his experience of working with brands like Deutsche Telekom, MTV, Postbank, Maggi and Nike and by his insatiable appetite for finding the bigger patterns behind current developments in technology and science. Holding a diploma in Media System Design, Johannes is a regular speaker at web and marketing conferences like Republica and the Social Media Summit.

One thought on “Gamification and Its Discontents”

  1. Thank you for pointing to this presentation. A great read! Totally agree on the “rewards vs. achievements” point.

Comments are closed.