Our consulting work

One of the challenges we face as a young company that works on cutting edge things is how to describe what we do – simply because it doesn’t fit the well-established boxes and terminology. So we often get asked: “We want to work with you. How do you work?”

One of the challenges we face as a young company that works on cutting edge things is how to describe what we do – simply because it doesn’t fit the well-established boxes and terminology.

So we often get asked: “We want to work with you. How do you work, how can we book you?” There are the general descriptions of what we do, but by nature this kind of list tends to be a bit on the vague side.

It’s actually really simple, though, if you break it down into some of the different scenarios we tend to work in:

1) Agency Incubators

We regularly work with marketing/PR/ad agencies, mostly in the role of an incubator: We do whatever it takes to accelerate the development of inhouse skills and structures to compete in the digital sphere. This work can take many shapes, the most typical ones being workshops, ideation, feedback and moderation, or knowledge transfer.

If an agency works on a major client project, we often come in at the beginning for an initial kick-off to plan the overall strategy and roadmap as well as teams. Then, while the agency implements and executes inhouse, we’re there to give feedback, and in the end we go into a sparring with the agency to make sure that everything is going to work out.

Needless to say, we understand that agency work requires discretion. That’s why we don’t disclose our agency clients’ names if they prefer it that way.

2) Strategy & Sparring

Every organization and brand is going to be affected by the changes in digital communication. We watch these changes, both on the technological and the user behavior side, and can help to adapt. Working closely with our clients, we help align their strategy with those new, emerging demands. We help put together the best team for the job. And we’re happy to go into a sparring with our clients to make sure they are as well-prepared as possible for whatever the future might hold for them. Typical formats and outcomes are workshops, top-level strategy papers, meetings (face to face and via phone) as well as feedback loops.

3) Conference Curation & Consulting

We’re trying to be on top of all things digital. It’s our job to not just read what’s going on on the interwebs, but to know the guys behind it, and to estimate what impact things will have for our clients in the conference business. This gives us the overview and network to help them put together the best conference they can. We don’t do event management – there are many able companies out there to help with that – but chances are we have a few suggestions on how you can improve your event and who to invite.

4) Long-term partnership

The best results can be achieved when we’re working with our clients on a long-term, integrated basis. That’s why we prefer not to just jump into a project and then leave things behind, but to enter long-term partnerships. This requires trust, but it also builds the trust that is needed to have an honest conversation when needed. We’re no Yes Men – if something’s wrong, we want to give it to you straight. Long-term partnerships help both sides to build cool stuff & grow together. Also, it’s much easier for all to schedule, plan and budget, and you’ll never be without help if you need it.

We will keep refining this description (you’ll find bits and pieces of it popping up on our services page). But this may answer a few of the questions we’ve been asked. If you’re still not sure but would like to work with us, get in touch. We’re happy to bounce ideas.

Author: Peter

Peter is a digital strategist who enjoys connecting people, insights and ideas. Before founding Third Wave he worked as a freelancer with clients like ARTE, Wolters Kluwer, Bertelsmann Stiftung, Google, SPD, Tumblr and several public broadcasters. He organized events like TEDxKreuzberg, atoms&bits and Likemind. Peter holds masters degrees in Communications and Media from Freie Universität Berlin (MA) and The University of Sydney (MMP). Peter has lived in Berlin, Sydney and Washington, DC.