On Thursday, I was in Hamburg following the invitation by the lovely people from Brainjuicer to speak at their WINnovation event.
It was a last-minute kind of thing after David – the man with the Weavrs – arranged the conversation. Nonetheless, I always enjoy an opportunity to go to Hamburg and in this case I even was asked to talk about Quantified Self and Cities. In essence, it was a short talk version of the workshop David, Peter and I gave at PICNIC only a few of weeks ago. I wasn’t perfectly sure about the setup of the event – as I said, it was all very last-minute –, I really didn’t know what kind of a crowd would be there and on what level people would be on this topic. Hence I decided to go into a deep dive, offer the people who are already familiar with the topic a few insights and leave everybody else with enough ideas to build their questions. Seemingly, it all worked out fairly well.
Somebody told me later at the dinner that he didn’t fully understand the topic, but it seemed as if it showed a potential future. This made me smile, because that is exactly what we try to do at Third Wave.
This might sound a bit over-the-top, but all in all that it’s pretty much spot on. Not all our projects are based on the fringes, no. But we expect from ourselves that we know what is happening on those fringes, because every time we sit down to work on strategy for our clients, we can provide them with something that is not focused on the next few months, but actually can survive the next few years. In many cases, those fringe topics don’t have a big impact on our client’s business model (yet), but they might at some point – and being prepared for it helps in the long run.
There will be a video of the talk soon. Follow us on twitter (@thirdwaveberlin) and grab the link there.