Week 90: Unusual Solutions

In this week note, Johannes reflects on offering unusual solutions and the challenge they provide for clients.

Unusual solutions

We cannot solve our problems with the same thinking we used when we created them.

Albert Einstein

A week ago our contact person from one of our clients sent us an urgent email. The client asked us to come up with a solution to a communication challenge. We had developed a recommendation that involved a software solution. Our contact had passed on our recommendation to his technical support and had received a blunt reply: “I don’t know what those Third Wave guys are doing but this is software for YZ, a different category from our challenge.”

And guess what, he was right. It was a different category. Nevertheless, this was exactly our approach. We chose a software solution from a different category to apply it to a challenge in this category because we came to the conclusion that this is the best way to solve the challenge. To test this, we invited representatives from the target group to a workshop and asked them to poke holes in our solution. But in the end, they confirmed our approach.

As Third Wave, unusual solutions are a big part of what we have to offer to our clients. We love to take solutions from one area and apply them to another. As generalists who like to keep their eyes on as much as possible, this comes more naturally for us than for most of our clients who are experts in their fields but don’t have the time to look outside their areas.

So, if you’re facing a challenge and haven’t found a solution internally, we might be able to help you with an unusual solution from a different area.

Other news

After some hectic weeks, it finally seems like we’re all back at the office this week. We’ve already welcomed our intern Jasmine and our trainee Doro. Watch out for our second trainee Jannik, whom we will introduce this week.

One of our new projects is to help a client rethink their business model. We’re pretty excited to work closer to the core of a business and provide insights how a company needs to adapt to tomorrow’s markets.

What we read this week (27 Jan)

This week’s five top articles feature Youtube’s TV revolution, social media brands, 3D printing piracy, collaborative design and thoughts on ad agencies.

Culture is the environment in which your strategy and your brand thrives or dies a slow death.

Shawn Parr

The future is where our wishes and fears converge.

Leila Johnston

  • The New Yorker: Will Robert Kyncl and YouTube Revolutionize Television?
    It’s not a secret that Google wants Youtube to become even more then it is today. What their plans are and how they want to achieve them? It’s all in this long and very good article.
  • What do consumers want from social?
    A study from the CMO Council of 1300 looked at the difference of what consumers expect from brands in social media and what marketers think they want. We Are Social has the skinny.
  • The Pirate Bay: Evolution
    The Pirate Bay goes physical, announces to also share blueprints for 3D models: “We believe that the next step in copying will be made from digital form into physical form. It will be physical objects. Or as we decided to call them: Physibles.” Expect to print your own knock-off Legos soon.
  • Co.Design: Could A Change In Business Model Win Designers A Place In The C-Suite?
    Fuseproject does its design work mostly for equity in startups and is most interested in long-term relationships with the founders to produce better design. Very interesting, alternative business model. A design consultancy that works more like a VC firm.
  • What Do Advertising Agencies Do?
    Faris Yakob explores the real value of advertising agencies and where they’re headed.