On May 17/18, SinnerSchrader’s Next Conference comes to Berlin, this year with the guiding theme Data Love. We curated the Social track, called The Social Layer, which I will also host on May 18 (schedule). The premise we worked on was this: Social Media as a stand-alone complex is dead – everything from services to products to whole companies will have a social layer built right in, as a core that permeates everything.
Wo we started looking for speakers who could share insights about exactly this and were really happy to see a great line-up emerge, including Mike Arauz (Undercurrent), David Noël (Soundcloud), Cornelius Puschmann (University of Düsseldorf), Amanda Rose (Twestival), Will Sansom (Contagious Magazine), Matt Stinchcomb (Etsy), Bastian Unterberg (Jovoto), Birgit Gebhardt (Trendbüro), Matt Gierhart (Ogilvy Action), Jochen Adler (Deutsche Bank), Michael Trautmann (kempertrautmann) and Florian Steps (Vodafone).
If you happen to be at Next, make sure to say hi. I’ll be on the stage for all of the second day (May 18), and available all of the first day (May 17). Igor and Johannes are also going to be around for most of the time.