What we read this week (2 Dec)

Russell Davies & the post-digital, Gidsy could change things, why we are surprised about our lack of surprise about the future, a prototype worth a 1000 ideas, a retrospective on Zuck’s apologies are just a few of the things we read this week & highly recommend.

Quotes of the week

The best advice I could possibly give you, and forgive me if this seems glib, is to work. Work. Work. Work. Every day. At the same time every day. For as long as you can take it every day, work, work, work. Understand? Talent is for shit.

Barry Moser

A digital strategy is a plan to engage and empower networks of people, connected by shared interests, to satisfy a measurable business objective.

Bud Caddell

Articles of the week

Week 57

An apprenticeship with VCCP Berlin, more work for NEXT12, an update on our work for Postbank and more in this week note.

Hello there. Thanks for tuning in. In case you don’t follow our blog on a regular basis, we had two bigger announcements last week.

Apprenticeship with VCCP Berlin

First off, we have teamed up with our friends at VCCP Berlin to create a new form of apprenticeship for young strategists. The demand for talent is enormous, especially in digital communications. Strategists with the perfect mix of well-trained skills and in-depth experience are almost impossible to find. The hope is with the younger talents that are well-educated but still lack the hands-on experience. That’s where we come in. In our joint project with VCCP, we help them find and hire a rookie strategist. For 50% of her time in the first months, the person will work with us while we show her the ropes and get her up to speed. The other 50% the person will spend at VCCP, getting into the clients and projects, she will be working on full-time later. Instead of sending someone to some evening seminars or master programs, we think that our approach is more effective for real-world experience and practical skills. We’ll soon find out if it will stand our own expectations. The details including the job description are here.


After hosting the social media track at NEXT11 this year, we’re stepping it up a notch for NEXT12. We will be hosting two tracks and none of them will be the social media one. We’re going for the more experimental stuff this time and will, again, bring some fresh faces and ideas to Berlin that will – you know it – distribute the future more evenly.

Gidsy is live

Our good friends and office neighbors Gidsy have been designing and coding the nights away for the last few months. Last week, they finally draw back the curtain for the world to see their ‘market place of experiences’. And they’re getting some well deserved attention for it.


We’re in the middle of our initial research phase with our most recent client. Like Peter mentioned last week, we’re having a great time diving deeper into this company and the internal setup. It not only gives us a much better starting point for developing a strategy but also all the interviews with the stakeholders help to create a closer relationship right form the start. The interviews are not only a good way for us to learn about the company, they are also a good opportunity for the stakeholders to get to know us better and build some trust in our work.

Social Media Keynote

A keynote I gave a couple of weeks ago at the Social Media Convention in Zurich has gotten some attention for our approach to social media. If you haven’t seen it yet, watch the video here (in German).


Igor just landed in New York to spend a couple of days with meetings and coffee dates before he flies on to San Francisco for Science Hack Day. Peter is in London for the Mozilla Festival and Internet Week Europe until Tuesday. I will be at Barcamp Hamburg on Saturday.

If you know anyone who might be interested in what we’re doing or thinking about, always feel free to forward this newsletter or pass on a link to our website.

Have a great week, enjoy this beautiful autumn and remember to let the water cool down a bit before brewing your coffee.

Week 34

Last week was fun. A lot of fun.

We met a bunch of new people, like Kelli and Darius from Wells Fargo. They found us on the interwebs and asked us if we wanted to meet during their visit to Berlin. And so we did. Very interesting conversations, and a great chance to swap insights from the US and Europe. We always appreciate this kind of open and frank discussion a lot – for us, internationalisation of our operation is always a very important topic as we like Third Wave to operate from Berlin, but on a global level.

On this note, it also felt as if it was a very startup-driven week in Berlin. Amen emerged on the interational stage with nice press coverage. With a rockstar founder team they are definitely a very welcome addition to Berlin’s technology landscape. It’s also good to see some locals in the core team. There was a lot of buzz about Berlin’s startup scene, but people also rightfully pointed out that most of the well known teams are expats who come to Berlin and not Germans or Berliners who take it upon themselves to create something big.

In addition to that our friends from Readmill – in cooperation with Eyeem – had a great party in their new offices. It was packed, and in true Berlin style even the police showed up in the end. Big up for organizing a cool event with amazing people. If you don’t know Readmill yet, you should definitely sign up and await the beta invite. What we saw so far is very slick and well thought out. They’re very well positioned to become a really interesting player in the market.

On top of that, we enjoy watching Yourneighbours transform themselves completely into their new startup Gidsy. Sharing an office with them is inspiring. Have you ever watched people just go? Doing their thing with whatever energy they have in themselves? Having an idea for a startup is the easy part. Mustering the courage to follow the dream is the hard part, but one that is essential for the success of a company. And Gidsy has it all. (They’re hiring, too.) You go, guys!