Week 84

Looking back at the Berlin Web Week, its potential and looking forward to our first new hire.

Berlin Web Week

May, you mother of all networking possibilities.

To be perfectly honest, I wasn’t fully convinced about the whole idea of having a Berlin Web Week with two conferences tied so closely to each other. It seemed as if it would create somewhat of a stress test for the people trying to be at both conferences, too many work flows, etc. And it did, but I have to say that being part of this web week, I definitely see the benefits.

For a long time now, Berlin enjoy has been enjoying the glory of being Germany’s main address for everything digital. The Berlin Web Week with re:publica and NEXT Conference only highlighted that and gave people here and visitors alike the opportunity to see the full potential.

It’s been a tremendously exhausting week, but one full of many old and new friends, plenty good connections, too many beers and a healthy outlook into the future.


We hired someone. While she is still in a contract with somebody else, we will refrain from naming names, but it won’t be a big surprise to you when we will reveal it.

While we started thinking about who and how to hire, we actually didn’t have plans to do so before October of this year. But when opportunities emerge, we like to take them as they come. Sometimes it is more important to see the potential of a situation than sticking to a plan.

And yet, I don’t have any issues admitting that this in fact is a big step for us. It will change the dynamic, we will have to start actually thinking about more then the founding members of this company. If you have any advice to share, please don’t hesitate to drop us a line in the comments. I would love to see a discussion about this emerge.

Additionally to this first hire, we will also have one intern and two new trainees over the course of the next six month. Which brings our head count to a total of 7, although not full-time. Still, seven individuals will perform work under the umbrella of Third Wave and we couldn’t be more exited about things to come.

Teaming up with VCCP to recruit the Social Media Strategist of the future

We are teaming up with VCCP to find, recruit and help shape the strategist of the future. This is very much an experiment, but we believe that together we can provide an interesting career opportunity.

Do you know how many times people ask or hint to us that they would want to hire somebody like us for their company? Without being too arrogant about it: it’s quite often. We usually say that this is a problem that many have, because there is certainly a lack of qualified strategists or consultants who approach today’s jobs the way we always try to. Most people in the business are looking for the quick job, telling people something about the importance of Social without actually explaining how it will effect their clients’ companies.

That’s how Social Media got its bad rep today.

And so we decided not to profit from the lack of capable strategists, but help recruit and shape them. Mainly, because we believe that the more people do amazing work, the more it elevates the level for all of us.

Fortunately with VCCP we found an agency that is open to a new approach. And by all means, this certainly is an experiment.

The Experiment

What we will do is this: Together with VCCP we will be looking for somebody who is interested in the emerging digital sphere – yes, in social media, too – and has the curiosity and ability to put things into perspective. More often then not, our job is not to talk about technology, but about change in behavior, and to explain the implications to clients. It can be abstract at times, but mostly it means that it is our job to be interested in everything.

Finding a candidate is not the experiment. What comes afterwards is. You – yes, it might be you – will work part time for VCCP and part time for us. At least for the first six months. Our goal is to share how we work and why we are good at what we do. You will learn from us, to apply your knowledge at your main employer: VCCP.

What do we get out of this? First of all, we are always interested in experiments and this is certainly one. Second: While you are working for us, you will be helping us with our projects. This way, you can get insight into two companies during your first six months and profit from the experience of both companies for your future career.

Read the full job profile and send us your CV to jobsberlin@vccp.com.

Update: Thank you for all the applications and pointers, we found a great candidate.