Moby, not at all destroyed

While we are not in the music business and this is certainly not the place to get tips on the latest scoop on new releases, I couldn’t resist on pointing towards Moby’s newest.

Yes, we are certainly not objective when it comes to Soundcloud – many of our friends are employed by this up and coming startup -, but there is no doubt that they are gaining some well deserved attention. It feels almost as no day passes by anymore without a big new releases that is being powered by Soundcloud. Moby’s release is no exception.

While we are not in the music business and this is certainly not the place to get tips on the latest scoop on new releases, I couldn’t resist on pointing towards Moby’s newest.

Yes, we are certainly not objective when it comes to Soundcloud – many of our friends are employed by this up and coming startup -, but there is no doubt that they are gaining some well deserved attention. It feels almost as no day passes by anymore without a big new releases that is being powered by Soundcloud. Moby’s release is no exception. But in this case, it merges Soundclouds music quality with Instagram‘s passion for visual exploration.

Take a look at this album release page: http://destroyed.moby.com/

i don’t sleep very well when i travel. and as a result, i tend to be awake in cities when everyone else is asleep. that’s where this album, and the pictures that accompany it come from. it was primarily written late at night in cities when i felt like i was the only person awake (or alive), a soundtrack for empty cities at 2 a.m, at least that’s how i hear it. the pictures were taken on tour while i was writing the album. i wanted to show a different side of touring and traveling. a side that is often mundane, disconcerting, and occasionally beautiful – moby

The music is being powered by Soundcloud’s API, the photos are being aggregated from Instagram. Some are from Moby himself, but every Instagram user can add new ones by using #destroyed as the hashtag. Moby managed not only to release a new album, but create a completely different experience around his music by using the best and latest technology. Music, visual impressions and storytelling.

I’m very impressed.