Our picks of the week for your weekend reading:
- Monday Note: Google’s “Interesting” Week
Google finds itself increasingly surrounded by companies who rival between each other, but also with Google itself. Mostly, because Google is extending its reach into different markets, especially with Android. Read the full article for an overview about Nokia, Samsung, Intel, Amazon and many more.
- How Starbucks Transformed Coffee From A Commodity Into A $4 Splurge
Although we’re not big fans of Starbucks coffee (too second wave), we can appreciate the branding work behind it. This interview with Stanley Hainsworth, creative director for brands like Nike, Lego, Starbucks and Gatorade, provides some refreshing thoughts about classic branding.
- Study: Mobile advertising will generate $1.2B in 2011
A new study from eMarketer predicts mobile advertising will generate $1.23 billion in the United States this year.
- Adrian Short: the end of the web as we know it
“The promise of the open web looks increasingly uncertain”: an excellent, in-depth essay about the meaning & necessity of the open web, and insisting on controlling our own infrastructure.
You can see all our reading recommendations (including the archives) at “What we read this week“.