Real long-term strategy is exhausting and requires a tremendous amount of patience. It’s a balancing act. It’s figuring things out as you go along according to the intangible plan that lingers in the back of your had.
Third Wave has been changing a lot. To the better. The shape of the company has been adopting to our needs, to our expectations and we are moving towards a new phase. When Maddie told us that she will be quitting, Johannes and I decided very quickly that we have no intensions of growing right now. At this point in the companies history, we are performing at an exceptional pace even by our own standards. Between a full pipeline of client projects, we are exploring various new topics, partnerships and even products. It is as if for the first time we actually have the right setup to perform all of this without any unnecessary friction.
Things will change. We will grow at some point. Recently we had the pleasure to get a different perspective on what is generally possible to achieve as a small company in the innovation business. To get there and beyond will require patience, persistence and great deal of hard work.
I’m very much looking forward to it.