Week 139

With Maddie gone, how is Third Wave doing? Quite good.

Welcome to a new phase for Third Wave. With Maddie finishing up last week, we now present to you the most stripped down version of Third Wave that ever was and ever will be. Ok, enough with the drama, it’s just Igor and me now. Cue up all the jokes about rebranding to Second Wave etc.

We actually feel quite good about this. It is the minimum viable version of this company. The essential Third Wave, if you will. With this in mind, we also took the opportunity in the last few months to look at our cost structures, business processes and even our inventory to get rid off all the clutter that had gathered in the last 2.5 years.

We also got our first own office space, which felt more like an important step to grow up than we expected. We could have gone with two desks in a coworking space to reduce even more weight. But for us, having this kind of a home-base is vital as we found out. We need a place where we can close the door and think out loud in a familiar environment created to our taste. Nevertheless, we don’t plan on hunkering down. We moved to Mitte to be closer to a bigger part of our network and we can already see the first fruits of this.

And while we did all of this, we’ve also been enjoying a steady stream of new business inquiries and request for talks coming in since March. For the first time, it doesn’t look like we will have a dip in our work load throughout the summer. We see a lot of interest in our thinking on the future of work and product development and are eager to dig deeper.

All of this is a pretty long lead-in to answer the question, we hear the most these days: no, we won’t replace Maddie and no we don’t plan on hiring people in the foreseeable future. We want to find out first how to make the most of our current situation and then figure out how we can grow again based on the learnings of the past two and a half years. In the meantime, we will use these Week Notes not only to tell you what’s happening with our company but also, as we started doing already, to present more of our current thinking on things happening in our fields of interest. Enjoy.

Author: Johannes

Johannes is a strategist and consultant for digital communications. His work is informed by his experience of working with brands like Deutsche Telekom, MTV, Postbank, Maggi and Nike and by his insatiable appetite for finding the bigger patterns behind current developments in technology and science. Holding a diploma in Media System Design, Johannes is a regular speaker at web and marketing conferences like Republica and the Social Media Summit.