Week 157

Third Wave turned 3 last Friday.

Last Friday, our company turned 3. This usually means that a long reflections post would follow now. But as we had some new projects green-lighted last week that are starting right away, I’ll keep this one short. I promise you more after we had our strategy retreat at the end of the month.

Nevertheless, we joked around that now would probably be a good time to launch a new slogan for us: “It’s complicated.” We’re only half kidding. It’s actually pretty spot-on for what we do at Third Wave and it’s also our most common first sentence after someone has asked us a question. And as much as that relationship status on Facebook becomes more common with more complex relations being more broadly accepted, we see it as a positive thing, too. We loathe a simplified, shallow world. We see complexity as opportunity. And although that world-view definitely doesn’t make our lives easier, it keeps them interesting and challenging. After three years, that’s still our main motivation: to explore and find new opportunities and to help others embrace these opportunities.

We spend our company birthday last Friday at epubli’s Rewrite The Web conference. In almost every conversation, one could feel the uncertainness of the parts of the publishing industry that were present. People are desperate for working solutions to the industries’ challenges. But one possible key to the future of publishing might not be in a certain business model but in the right attitude. The people who presented success story all seemed to have on thing in common: an excitement about the opportunities they see emerging in publishing right now. We most certainly share that excitement, and not only about the state of publishing.

If your work still excites you after three years, you’re probably at the right place.

Author: Johannes

Johannes is a strategist and consultant for digital communications. His work is informed by his experience of working with brands like Deutsche Telekom, MTV, Postbank, Maggi and Nike and by his insatiable appetite for finding the bigger patterns behind current developments in technology and science. Holding a diploma in Media System Design, Johannes is a regular speaker at web and marketing conferences like Republica and the Social Media Summit.