Week 180

A few announcements about new projects and a talk at the Haus der Kulturen der Welt this upcoming Saturday.


We are happy to announce that we have been commissioned by Hoodie. Well, technically by The Hoodie Firm and we consider the setup to be more a collaboration than one of the usual commissions.

This is one of the special projects for us. First, it means working with people who’s work we think very highly of. Second, it’s a Berlin-based project. It’s nice to be able to meet for coffee and have a discussion without having to travel far as we usually do.

Hoodie operates on the fringes. They are working on technology that will enable people who are currently regarded as mere users on the network to become much more than that. Their foray into offline first application development has the potential to shape a zeitgeisty demand1. We couldn’t be more happy to support them as much as we can.

Talk at Literatur Digital

As announced on Twitter a couple of weeks back, we will be giving a talk with Elisabeth Ruge at the Literatur digital event at Haus der Kulturen der Welt. The event starts on Friday at 15:00. The opening event, as usual at HKW, is free to the public. Our session is on Saturday at 16:15. We would love to see you there.

We’ve been tasked with presenting the new and the unexplored in the digital publishing world. Since the focus is on literature, we will not be focusing on some of the exiting things happening in the news business right now.

Instead, our focus will be on projects and services that managed to attract large audiences, but not necessarily a functioning business model. Many in the industry measure success by the size of the audience attracted. We aim for helping publishing houses to find a balance between developing toward large audiences as well as generating revenue. In 2014, few publishing houses can afford large investments without knowing when and how they will make a return on their investment. I’m looking forward to the potentially lively discussion.

Elisabeth Ruge Agentur

As mentioned in one of the previous week notes, we started working with a new client from the publishing industry. Elisabeth Ruge, who recently launched a literary agency, commissioned us to be … well, strategic advisors. We are involved in the nitty-gritty stuff of setting up an agency as well as long sessions about business models. We also helped her pick the right person to design her website.


We all think that Jens did a great job on the first iteration of the website (you should hire him, too). Expect to see a constant transformation of the website over the coming months.

Similar to Hoodie, this became a collaboration. We are cooking something up that utilizes both Elisabeth’s long-standing experience in the German publishing world as well our knowledge of the digital. We’ll keep you posted.

  1. With what we learned over the last 12 month about the state of the internet, it is safe to say that being always on isn’t as desired or possible as it once was. We are already seeing many new applications that take that into account, provide services that do not require the cloud to operate. 

Author: Igor

Igor likes to connect the dots. As a strategic consultant in an increasingly complex world, he favours broad knowledge over specialisation. In the last five years, he helped shape strategic decisions at large corporations like Deutsche Postbank AG and Deutsche Telekom AG as well as at startups like Amen and refund.me. In his work he is focusing always on finding the appropriate solutions as well as the people who will be executing upon his advice. Beside the consulting work, Igor speaks at international conferences on variety of topics (SXSW, PICNIC, re:publica, etc.).