Week 29

The last months have been super busy for us. So I was kinda excited by the prospect of a few quieter days, spent mostly in Berlin. With all that traveling, one could get the idea that we don’t like Berlin very much. But that couldn’t be further from the truth.

The last months have been super busy for us. So I was kinda excited by the prospect of a few quieter days, spent mostly in Berlin. With all that traveling, one could get the idea that we don’t like Berlin very much. But that couldn’t be further from the truth. We haven’t regretted the decision to set up shop in Berlin for one second yet.

The current vibe in the city is amazing. All that talk about Berlin as a startup mecca or a startup in itself are certainly true. And it finally feels like people are much more open to share and collaborate. We hear a lot more about meetups, hackdays and new spaces opening then ever before and we most certainly want to add to that wherever we can. This is a good time to big up Betahaus and all the stuff they are doing. I have now seen international guests on several occasions (like day 2 of CoCities and the recent Seedcamp Berlin) walking around the floors with their jaws dropped, mumbling “We soooo need a space like this in our city.” I think, we’re starting to get a real taste for the potential of the city and it’s citizen. Now, if only we could resist its nightlife and great coffeeshops a little more…

Flat White

Nevertheless, I took a day last week to go to Hamburg. A lot of people have asked me lately to come by if I ever should be there. So I spontaneously decided to be there for a day and take them all up on their requests. Among others, I had a great conversation with an old friend. We’ve both been in agencies before and have started our own businesses since we last met. And talking about it, we realized that we’re not the only ones. There seems to be a growing movement of agency people our age that are not willing to take it anymore (‘it’ being the old-school, hierarchical, authoritative working model of most agencies). But instead of just quitting to freelance like others have done before, they quit to do their own thing, have their own go at it. It feels great to be part of that.

We also agreed that it will be super tough as clients still mostly go for the safe option by the established player instead of opting for the new, the bold and the risky with the low overhead. But things will change and have started to do so already. Just look at all the attention that BreakfastNY is getting in the US.

One of these newly found shops is elbdudler who I had lunch with. A great crew of young people doing their own thing, especially in the social media business. Felt really great to share bread and war stories with them. If you’re looking for an operations-heavy social media shop in Hamburg, definitely have a look at them.

While I was having a more relaxed time in Berlin and Hamburg, Peter and Igor spent another week in New York for a bigger workshop with a client as Igor mentioned in the notes for week 28. Today, we are finally all getting back together in Berlin after the long Easter weekend.

Our travel schedules this week: Igor will be in Vienna for SIME at the end of this week. Peter and Johannes will stay in Berlin this week.

Author: Johannes

Johannes is a strategist and consultant for digital communications. His work is informed by his experience of working with brands like Deutsche Telekom, MTV, Postbank, Maggi and Nike and by his insatiable appetite for finding the bigger patterns behind current developments in technology and science. Holding a diploma in Media System Design, Johannes is a regular speaker at web and marketing conferences like Republica and the Social Media Summit.