Week 44

All of this is hugely gratifying. Not because we are fully successful on every front, but because we are implementing our own strategy and seeing the first results. At the same time we are learning a lot, which will help us for future adjustments.

On Friday, Peter told me: “This felt like a very productive week.” To which I only replied: “Because it was a very productive week.” In fact, it was a crazy busy week. We had meetings over meetings, signed two new clients (both are located here in Berlin!), brought our ideas to an agency, and in between all of this we got a confirmation that we will be doing a workshop at a big conference in September, where we can experiment with a topic that is dear to our hearts. (More on that as soon the infos are up on the conference website.)

All of this is hugely gratifying. Not because we are fully successful on every front, but because we are implementing our own strategy and seeing the first results. At the same time we are learning a lot, which will help us for future adjustments.

In our job, as strategists, we are often faced with the task of convincing people that whatever they did to get where they are isn’t necessarily the best approach for the future. Success makes companies believe that there is the one way that will ensure endless growth, if such a thing even exists. Many times we are not only creating a strategy, but actually helping clients to accept the fact that there might be more than one way to do things.

That’s why we are very happy that one of the clients that we signed last week agreed to spend a substantial amount of the overall project budget on research. We will interview all stakeholders involved, create a comprehensive evaluation and base our strategy work on real, substantial data. One would think that this is the way things always work. Unfortunately, this is rarely the case in classic agency work. We always recommend doing the research first.

On another note, we will be moving into new offices in September. We started looking for a larger and more secure office a while ago and one of the top priorities was that we could stay in the same neighborhood. Luckily, we found a substantially larger space in the same building, just up on the 5th floor. And the best thing: Our little gang for the current office – with Gidsy and Fabian – will stay together.

Travel schedule: Johannes will be back in the office on Tuesday, Peter is traveling to Bad Orb on Thursday to explore a long-term project that is based on some of the thoughts we have about the Quantified Self, and I will be in Berlin all week.

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Author: Igor

Igor likes to connect the dots. As a strategic consultant in an increasingly complex world, he favours broad knowledge over specialisation. In the last five years, he helped shape strategic decisions at large corporations like Deutsche Postbank AG and Deutsche Telekom AG as well as at startups like Amen and refund.me. In his work he is focusing always on finding the appropriate solutions as well as the people who will be executing upon his advice. Beside the consulting work, Igor speaks at international conferences on variety of topics (SXSW, PICNIC, re:publica, etc.).