Week 48

A few thoughts about a recent pitch presentation and some more food for thought available.

Boy, what a week. Wednesday was the big presentation of the pitch I’ve been working on for the last couple of weeks. As much as I despise long presentations as a form of working with a client or presenting to a possible future client, it felt great to actually go in and lay it all out. I think I was never better prepared for a pitch. The deck was finished by the end of the week before and we actually did a full rehearsal on Tuesday. Something I never did in my time at Razorfish where I once finished the last slide in the taxi 200 meters away from the client’s office.

It worked out pretty great.

In our industry you have to present all the time. Sometimes you really belief in the ideas, sometimes you hope the client doesn’t see through your thin reasoning. Presenting our social media strategy approach for a client is always a very passionate thing for us, so this was definitely one of the first category. And it looks like we were spot on. The first feedback was some of the best I’ve ever heard in my career so far. Not because it was especially nice, but because they really got what was one our mind and what our vision for them is. We always take a risk with our approach of not going for the easy “Here’s what you should do on Facebook” tactics. It’s really encouraging when a possible future client appreciates this.

On Thursday and Friday, I stopped in Frankfurt and Wiesbaden to talk with one of our agency clients and visit a startup which we’re helping to create its big communication strategy.

In other news: we’ve added a new category to the blog and the newsletter. It’s called ‘What we read this week‘ and will feature our favorite articles from the interwebs. Every Friday, we will provide a few links that should make for some fine weekend reading and will give you an even better idea about what’s on our mind. If you haven’t subscribed to our newsletter yet, make sure to sign up over here.

If you’re still looking for more inspiration, head over to Put It Perfectly. This is a little tumblelog we’ve started some time ago where we collect our favorite quotes from the articles and books we read. It’s a great tool if you need to spice up your presentation or if you need some food for thought.

A slight change of plans: I will hand over my speaker spot at PICNIC to Peter. He’s our expert on everything Quantified Self but wasn’t available before. If you’re in Amsterdam next week, make sure to say hi to Igor and Peter.

Peter will be in Hamburg on Tuesday and Wednesday this week and will stop by the Audi Urban Future Summit in Frankfurt on Monday. I will be in Cologne on Friday to give an internal talk about the current market of digital magazines. Igor will work away at the office all week and will be happy to brew some coffee for visitors.

Author: Johannes

Johannes is a strategist and consultant for digital communications. His work is informed by his experience of working with brands like Deutsche Telekom, MTV, Postbank, Maggi and Nike and by his insatiable appetite for finding the bigger patterns behind current developments in technology and science. Holding a diploma in Media System Design, Johannes is a regular speaker at web and marketing conferences like Republica and the Social Media Summit.