Week 57

An apprenticeship with VCCP Berlin, more work for NEXT12, an update on our work for Postbank and more in this week note.

Hello there. Thanks for tuning in. In case you don’t follow our blog on a regular basis, we had two bigger announcements last week.

Apprenticeship with VCCP Berlin

First off, we have teamed up with our friends at VCCP Berlin to create a new form of apprenticeship for young strategists. The demand for talent is enormous, especially in digital communications. Strategists with the perfect mix of well-trained skills and in-depth experience are almost impossible to find. The hope is with the younger talents that are well-educated but still lack the hands-on experience. That’s where we come in. In our joint project with VCCP, we help them find and hire a rookie strategist. For 50% of her time in the first months, the person will work with us while we show her the ropes and get her up to speed. The other 50% the person will spend at VCCP, getting into the clients and projects, she will be working on full-time later. Instead of sending someone to some evening seminars or master programs, we think that our approach is more effective for real-world experience and practical skills. We’ll soon find out if it will stand our own expectations. The details including the job description are here.


After hosting the social media track at NEXT11 this year, we’re stepping it up a notch for NEXT12. We will be hosting two tracks and none of them will be the social media one. We’re going for the more experimental stuff this time and will, again, bring some fresh faces and ideas to Berlin that will – you know it – distribute the future more evenly.

Gidsy is live

Our good friends and office neighbors Gidsy have been designing and coding the nights away for the last few months. Last week, they finally draw back the curtain for the world to see their ‘market place of experiences’. And they’re getting some well deserved attention for it.


We’re in the middle of our initial research phase with our most recent client. Like Peter mentioned last week, we’re having a great time diving deeper into this company and the internal setup. It not only gives us a much better starting point for developing a strategy but also all the interviews with the stakeholders help to create a closer relationship right form the start. The interviews are not only a good way for us to learn about the company, they are also a good opportunity for the stakeholders to get to know us better and build some trust in our work.

Social Media Keynote

A keynote I gave a couple of weeks ago at the Social Media Convention in Zurich has gotten some attention for our approach to social media. If you haven’t seen it yet, watch the video here (in German).


Igor just landed in New York to spend a couple of days with meetings and coffee dates before he flies on to San Francisco for Science Hack Day. Peter is in London for the Mozilla Festival and Internet Week Europe until Tuesday. I will be at Barcamp Hamburg on Saturday.

If you know anyone who might be interested in what we’re doing or thinking about, always feel free to forward this newsletter or pass on a link to our website.

Have a great week, enjoy this beautiful autumn and remember to let the water cool down a bit before brewing your coffee.

Author: Johannes

Johannes is a strategist and consultant for digital communications. His work is informed by his experience of working with brands like Deutsche Telekom, MTV, Postbank, Maggi and Nike and by his insatiable appetite for finding the bigger patterns behind current developments in technology and science. Holding a diploma in Media System Design, Johannes is a regular speaker at web and marketing conferences like Republica and the Social Media Summit.