Week 71

An “average” week in Berlin

About last week, well, it was … kinda average, which I’m hardly able to say about any week so far. Nothing really big or exceptional happened. Just the usual of running a small shop in Berlin. A startup-breakfast-meetup where everyone is in pitch-mode but you nevertheless meet a couple of friends who enjoy catching up over coffee. A short-term booking by an agency1 that has one of us in Hamburg for most of this week. Drinks with friends from Copenhagen who are in town for a quick visit. A workshop about implementing the strategy we build with an enthusiastic client. Editing some excellent writing for our forecasting report and getting excited and inspired by the level of thinking. Seeing the Makers Loft slowly transforming into one of the best working environments while welcoming new friends. Getting “word on the street” about a new coffee place2 and discovering an instant hit for the local coffee scene. Booking a trip to a new-media-festival that will happen in March in Belgrade, Serbia and that is right up our alley: a fresh line-up of the up and coming, an emerging city and not too many familiar faces. Trying out another restaurant on Oranienstraße and instantly adding it to our list of possible lunch spots, you know, the list with about 40 spots already on it.

Yes, we really enjoy working in this city, no matter how hard the weather tries to connivence us of the opposite. It’s an excellent place to be right now. Btw. if you’re considering moving here, have a look at Peter’s article on that topic (Also check out his thoughts on embracing serendipity in our work.).

After enjoying the city almost uninterruptedly for some weeks, we nevertheless are looking forward to a lot of traveling throughout the next months. It’s New York and Iceland for Igor, Japan for Peter and London and above-mentioned Belgrade for me. We just want to make the best use of Tegel airport while it’s still there3. It will take us some time to getting used to being welcomed by Berlin-Brandenburg airport. But once we hit the city, there won’t be any doubt where we feel at home.


  1. Sorry for the redundancy of mentioning “short-term” while talking about an agency booking. 

  2. It’s at SUPERMARKT at Brunnenstr. 64 and is open from 10 till 6 from Monday till Friday. 

  3. We agree with Tyler on this one. 

Author: Johannes

Johannes is a strategist and consultant for digital communications. His work is informed by his experience of working with brands like Deutsche Telekom, MTV, Postbank, Maggi and Nike and by his insatiable appetite for finding the bigger patterns behind current developments in technology and science. Holding a diploma in Media System Design, Johannes is a regular speaker at web and marketing conferences like Republica and the Social Media Summit.

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