Week 72 + 73

Two in one. This week note comes with updates about week 72 and 73. And there are plenty of them.

Last week was the first week we didn’t publish a week note since we started writing them. Sorry about that. Nothing tragic happened, it was just a hectic, very output heavy week and the week note just fell through the cracks. We will try not to make it a habit.


I actually started writing a week note last week, but never got to finish it. Mostly because those last weeks I focused on business development. We are always trying different things. That’s necessary for a company that works at the intersection of agency, consultancy and think tank. It’s easier to other companies who are trying to fit the already known formats. So we try to be as aware and helpful to our current and potential clients as we can.

This been a lot on my mind. We are finally at a point where we became profoundly secure about the message that we are communicating to the outside. In a few weeks, we will update a few of the descriptions on our website and the usual slides that you have seen from us to give you a better understanding of what I’m talking about right now. We laid our eyes on a designer who might be helpful to help us shape the message even better.


There’s not just one, but three events coming up.

Next12 is getting really underway. The International Program Director Monique van Dusseldorp had to dial down her involvement in this year’s Next a bit. Monique and the Next team kindly asked us to step in for her. While the cause isn’t a good one, we’ll try to make the best out of the occasion and fill her proverbial big shoes – after all, Monique is easily one of the best curators out there and extremely experienced in what she’s doing. 

So as Peter takes over her role, finalizing the program for the big keynote stage falls largely to him, which is somewhat of a conference geek’s dream. While sorting through long shortlists (sorry, bad pun) and a stack of emails, this allows us to invite a wide range of excellent speakers. As you know, this is how we usually try to fill up conferences: We invite all those people who we’ve always wanted to see present, and get to know. Usually this method turned out pretty decent results.

So between Peter and me, and with plenty of indispensable input from Johannes, we curate three tracks at Next: the International Stage (aka keynote stage), Arena (best of the speaker proposals plus demo area) and Experience (hot emerging topics). It’s a lot of work, and great fun. Also, it’s amazing to see the input from a half-dozen curators and the Hamburg-based team come together from first brainstorming several months ago to a final program and speaker roster. 

We’re also in the final stages of organizing a Quantified Self event of some sort together with our friends over at Hybrid Plattform. Hybrid Plattform, for those of you who aren’t yet familiar with it, is a joint research center run by Berlin’s University of Arts (UdK) and Technical University (TU). While the details aren’t finalized, we already know it’s going to be two half-days, it’s non-commercial, size-wise intimate and it’s going to be good. There’s a little bit more information and a preliminary tell-us-if-you’re-interested form here.

Last but not least, together with our good friends Claudia and Yasmina we’re putting together another round of Ignite Berlin. This is largely a private endeavor, but since it might be interesting to you I’ll include a link to the little information we can already announce as of yet > here.

Our travel schedule this week

Johannes will be in London for an internal company talk. I will briefly swing by Mobile World Congress in Barcelona on Monday/Tuesday. If you want to meet with one of us, ping us. On Wednesday, Peter and I will be off the grid for a workshop in Münster, Germany. The rest of the week we’re back in town.

Author: Igor

Igor likes to connect the dots. As a strategic consultant in an increasingly complex world, he favours broad knowledge over specialisation. In the last five years, he helped shape strategic decisions at large corporations like Deutsche Postbank AG and Deutsche Telekom AG as well as at startups like Amen and refund.me. In his work he is focusing always on finding the appropriate solutions as well as the people who will be executing upon his advice. Beside the consulting work, Igor speaks at international conferences on variety of topics (SXSW, PICNIC, re:publica, etc.).