Week 77

This week notes takes a dive into our work with startups and why we think that we can be of service to them.

Working with startups

Since we started out almost 18 month ago, we worked for round about 35 clients. Most of them where larger, established companies, but there where a few startups as well.

One of the first startups that asked us to work with them just went into public beta last week: Routehappy. They brought us in at a very early stage in the production cycle. We met the team, helped them shape their idea better before any heavy coding had been done. Our job was to give the team a frame and help them shape their goals with certain aspects of the product.

Last week, we have been invited to work with another startup. If possible, we will never say no to startup. At least not, if the product and/or the team is at all interesting to us. Not because we necessarily want to work for smaller companies, but because the work that we are doing there is somewhat different.

Usually startups have enough ways to get great insights from inside the team, from their peer group and most importantly from their investors. Especially the last part became even clearer to me after I participated in the Startup Crash Course that Edial and Floris gave last week. Yes, Angels and VCs will give you money, but they will also provide you with access to their knowledge, network and their ability to reflect your ideas in a bigger context.

That’s why there aren’t that many consultants for startups. If needed, most young companies have a plethora of opportunities to talk to somebody without hiring outside help for cash.

Our take on this is simple: we are rather confident about the fact that we can be helpful to startups. While it is true that there are plenty of opportunities to get insights from somewhere else, our strength comes from the fact that we consult every day without being out of touch with what’s happening. And we are more then happy to find ways how young companies are able to get us in without the ability of paying for our services as established companies do.

Author: Igor

Igor likes to connect the dots. As a strategic consultant in an increasingly complex world, he favours broad knowledge over specialisation. In the last five years, he helped shape strategic decisions at large corporations like Deutsche Postbank AG and Deutsche Telekom AG as well as at startups like Amen and refund.me. In his work he is focusing always on finding the appropriate solutions as well as the people who will be executing upon his advice. Beside the consulting work, Igor speaks at international conferences on variety of topics (SXSW, PICNIC, re:publica, etc.).