- Design Observer: Questions About ‘The New Aesthetic’
Rob Walker interviews James Bridle, one of our favorite thinkers.
- NY Times: Ad Companies Face a Widening Talent Gap
Remember the W+K post from last week about hiring real coders instead of “creative technologists?” Here’s the real problem for agencies: real talent doesn’t want to work for them.
- Forbes: The Time Is Right For Social Business
Alistair Rennie from IBM about the basics of Social Business.
- BBC News: How to predict the future
However, there is an entire profession that takes a different view. For futurologists, or futurists as they often like to abbreviate themselves, there are patterns, rhythms, signs and pointers to the future that can be discerned and measured in the here and now.
- Yahoo! Sports: Mexican club replace players’ names with Twitter handles on shirts – Dirty Tackle – World Soccer Blog
We don’t necessary think that every club should follow the lead of their mexican colleagues, but every time the Internet drips in such a way into our physical reality, it is interesting to follow this particular pattern and explore the implications of it.
- The continuing digital transformation of the New York Times
Chairman of the New York Times Arthur Sulzberger gave a talk about the continuing digital transformation of the NYTimes. This is the full text.
- Inside Groupon: The Truth About the World’s Most Controversial Company
We’re not big fans of copycats; that said, it’s fascinating to watch the rise and fall of Groupon. Here’s an extensive inside perspective.
- Slate: The End of the Credit Card?
Square has been innovation how we can pay with our phone for a while. Their new service Card Case takes this to a whole new level. “The experience was magical—almost creepily so. It happened so quickly, and lacked so many of the hassles of a normal transaction, that when I left the store with the cupcake it was hard not to feel like I’d just pulled off a heist.”
This week’s reading includes futurologists, a Mexican soccer club that replaces player’s names with Twitter handles on their shirts, the ongoing debate about “creative technologists”, big business accepting Social Media, and the New York Times’ digital transformation.