What we read this week (6 September)

We’re trying to be a bit broader this week with articles on BERG, the YouTube economy, the Acronym brand and BuzzFeed, but in the end Bruce Schneier leaves us even more disillusioned about the internet broken by the US government.

Quotes of the week

I don’t want you to think ‘outside the box’. I want you to think about the box.

Paul Graham Raven

Infrastructure space is the secret weapon of some of the most powerful people in the world

Keller Easterling

Articles of the week

  • GigaOM: Berg’s CEO on the experience of connected devices & avoiding the creep factor
    Interview with Mr. Webb of the mighty BERG about their pivot (sorry the SV jargon) and his view on the term ‘Internet of Things’ and much more.
  • ReadWrite: The Current YouTube Economy Is In Peril
    Fruzsina Eördögh reports from the VidCon in Anaheim, California about the state of the YouTube economy of the Multi-Channel-Networks (MCNs). The mood is getting darker and darker as many content creators are pissed with YouTube keeping what they think is too much of the ad revenues.
  • The Business of Fashion: Acronym’s Uncompromising Focus on Function
    Adam Wray takes a closer look at Acronym, the think tank for the future of urban clothing, disguised as an exclusive apparel brand. As always, Errolsons approach to design and running the company way beyond the business of fashion.
  • Memo To The BuzzFeed Team
    Jonah Peretti, CEO of BuzzFeed, send out this memo to his employees, basically giving a blueprint for how to become a successful, read profitable, media company in our age. Long-term thinking, data-driven, technology-focused, the right mix of topics and media-formats, it’s all in there.
  • The US government has betrayed the internet. We need to take it back
    Bruce Schneier is on of the most trusted experts on internet security. The Guardian has given him access to the documents leaked by Snowden, and his reaction to what he has seen should make even the last one of us feel unease, to put it mildly. This is his call-to-action to do our thing to fix what the NSA has broken. Also have a look at his recommendations of what to do to stay as secure as possible in these days.

Author: Johannes

Johannes is a strategist and consultant for digital communications. His work is informed by his experience of working with brands like Deutsche Telekom, MTV, Postbank, Maggi and Nike and by his insatiable appetite for finding the bigger patterns behind current developments in technology and science. Holding a diploma in Media System Design, Johannes is a regular speaker at web and marketing conferences like Republica and the Social Media Summit.