What we read this week (7 Oct)

This week our picks for your weekend reading deal with Google and its competition, mobile marketing, Starbucks’ branding genius and a deep essay about the open web.

Our picks of the week for your weekend reading:

  • Monday Note: Google’s “Interesting” Week
    Google finds itself increasingly surrounded by companies who rival between each other, but also with Google itself. Mostly, because Google is extending its reach into different markets, especially with Android. Read the full article for an overview about Nokia, Samsung, Intel, Amazon and many more.
  • How Starbucks Transformed Coffee From A Commodity Into A $4 Splurge
    Although we’re not big fans of Starbucks coffee (too second wave), we can appreciate the branding work behind it. This interview with Stanley Hainsworth, creative director for brands like Nike, Lego, Starbucks and Gatorade, provides some refreshing thoughts about classic branding.
  • Study: Mobile advertising will generate $1.2B in 2011
    A new study from eMarketer predicts mobile advertising will generate $1.23 billion in the United States this year.
  • Adrian Short: the end of the web as we know it
    “The promise of the open web looks increasingly uncertain”: an excellent, in-depth essay about the meaning & necessity of the open web, and insisting on controlling our own infrastructure.

You can see all our reading recommendations (including the archives) at “What we read this week“.

Author: Peter

Peter is a digital strategist who enjoys connecting people, insights and ideas. Before founding Third Wave he worked as a freelancer with clients like ARTE, Wolters Kluwer, Bertelsmann Stiftung, Google, SPD, Tumblr and several public broadcasters. He organized events like TEDxKreuzberg, atoms&bits and Likemind. Peter holds masters degrees in Communications and Media from Freie Universität Berlin (MA) and The University of Sydney (MMP). Peter has lived in Berlin, Sydney and Washington, DC.