Work Note: We’re starting a podcast

On September 1, 2014 we will launch our new podcast (in German).


Podcasts are back

We’ve been fascinated by the rise and fall and now rise again of podcasting. I remember my first experiments with the format almost ten years ago. And now with the smartphones allowing a much easier consumption of podcasts, it seems like it’s taking off again.

I think it’s a good sign that ideas, which can’t build enough moment right away when they emerge, are still able to have a second coming once the context from a technological and a behavioral point of view is right. It means we’re not discarding everything straightaway that fails on the first try. There’s still room to let ideas ripen.

So, podcasts. I’ve been involved with two podcasts throughout the last 12 to 18 months. I Grow Digital is a podcast about the Quantified Self, wearables and connected topics like transhumanism that I’ve been doing with Christian Grasse and Florian Schumacher. I also am a regular guest on Marcel Weiss’ neunetzcast where we talk about Facebook buying things and similar topics. Both podcasts are in German.

And so will be the podcast that Igor and I are starting. We’ve been enjoying the format ourselves for some time now and want to use it to talk to an audience that might get turned off by all our English writing.

The Third Wave Podcast is coming soon

The development of the concept will be an on-going process but we want to make sure to not add YetAnotherPodcastWithTwoDudesTalkingTechNews(TM) to the field. The idea we’re starting with is to pick a broader topic behind recent news and look at it from all sides. Less discussion, more explanation. The rest will be based on the feedback we’ll get.

The main reason for this blog post is to set ourselves a public deadline. So here we go: on September 1, 2014 we will release the first episode.
As always, we do this as an experiment to find out if the format works for us and if we can actually produce some content with value for an audience. So far, we got all the hardware we need (thanks to Jan for lending us his usb-microphone). I need to figure out some details around hosting and publishing. But that should be doable until next Monday. Until then…

Author: Johannes

Johannes is a strategist and consultant for digital communications. His work is informed by his experience of working with brands like Deutsche Telekom, MTV, Postbank, Maggi and Nike and by his insatiable appetite for finding the bigger patterns behind current developments in technology and science. Holding a diploma in Media System Design, Johannes is a regular speaker at web and marketing conferences like Republica and the Social Media Summit.